New York Philharmonic Orchestra: Global orchestral calendar
Group FMG used their expertise in interactive marketing to bring to life the New York Philharmonic Orchestra’s global orchestral calendar for 2011/12.
The interactive experience brings to life what is usually only available to people in New York. The Philharmonic wanted to expand their web presence, so that users could enjoy the orchestra almost as if they were at a live performance. The orchestra was soon to hit the road for a Winter tour of Europe, and this "Create Your Own Series" publication enabled European music lovers to book concert tickets online. Flash interaction, videos, wishlists and sharing the calendar in social spaces are all key ingredients that put the New York Philharmonic in a very special online environment.
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