Content Marketing Association Summit 2012
Group FMG produced this video for the Content Marketing Association Summit 2012.
The two-minute animation invites viewers to find out how 'the bird got heard' through the power of storytelling. The video is being used virally to raise awareness of the summit and to promote the power of content to engage audiences. It will also be featuring prominently on the CMA's website as well as on its YouTube channel. As part of the package, the Video arm of Group FMG will be producing a longer, alternate version of the animation that will be screened at the opening of the conference to all the delegates.
Group FMG was given full creative control of the brief and was simply charged with producing an engaging animated reel that conveyed a number of facts and statistics that the CMA wanted to get across to its audience in an entertaining and straightforward way.
